I read James Altucher's blog. He's crazy, smart, practical (some may say impractical but I disagree), irreverent and insightful. And he can tell a wild story. But James's blog is different from everything else out there, and intentionally so. He strives to be different and, more importantly, himself. As he's mentioned, he pours his blood onto the page (well, the keyboard, I guess) constantly, and he aims to be even more open.
As a result, his readership has skyrocketed. I read today a post by Mars Dorian on the Yahoo! Small Business Advisor blog which referenced James and his unique writing style. The post is "The Anti-Blog Post to Writing Better Blog Posts." Basically, the lesson is this -- stop doing what everyone else is doing. The only way to truly create good content is to actually create content, unique content that only you can create. Let your guard down. Spill blood.
I'm trying to write more, and I often have trouble with ideas on which to write. I need to write more from myself and for myself without worrying about the ultimate audience. Hell, there is no audience for this blog. I need to open up the skin. I need to spill more blood.