Well, my first New Year's "objective" has not exactly been achieved to date. Simply put, I have not written as much as I would like. I guess like anything challenging (exercise, a diet, etc.), it is a constant struggle. At least I am aware of the issue, and I am trying to improve.
I found this little nugget over the weekend and wanted to share it. David Ogilvy, often considered the "Father of Advertising," wrote a memo to his employees in 1982 titled "How to Write." In it, Ogilvy provides 10 excellent tips to anyone who writes, be it novels, memos, emails or tweets. Some of my favorites:
2. Write the way you talk. Naturally.
3. Use short words, short sentences and short paragraphs.
8. If it is something important, get a colleague to improve it.
And I guess I'll need to buy a copy of the Roman-Raphaelson book on writing.
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